Business = Art

March 3, 2015

Business is an art. Every problem has a unique solution. Every product has a unique end user and therefore a unique way it should be marketed and sold. Every business has a unique culture and therefore a unique way it should be run. Every potential customer has a unique psychology. It is up to the artist within us to paint the path to the sale.

The Economics of Giving

February 22, 2015

What can giving do for your business? Instead of charging for your services, would you ever consider giving them away for free? Instead of waking up everyday to make the most you can possibly make, what if you woke up everyday to GIVE the most you could possibly GIVE? What would your business look like? What would our economy look like? What would our world look like?

Through 2017, I will be studying to get my masters degree at Goddard College where I am focusing my lens on feature film production, new media marketing, and direct-to-fan distribution. We are suddenly at a point in evolution where you, Joe Blow, Grandma, even your cat can create a piece of media/art/content, find and connect with fans/customers online, and become financially independent doing what you love. Death to the 9-5!

So for my thesis project, I will be producing, writing, and directing a feature film, as well as building a marketing/distribution company infrastructure to market and monetize the film. What's that going to look like? A lot of fundraising, investors, hiring, management, marketing, strategizing, public relations, web content creation, audience building, sales, touring, merchandising, and making money.

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