Self-Distribution Case Study: "Bones Brigade"

February 7, 2015

Super excited to share the details of the DIY campaign of one of my favorite documentaries: Stacy Peralta's "Bones Brigade: An Autobiography." See how they denied distribution deals to self-distribute with TopSpin Media, leveraged their own skateboarding audience, wet appetites to make mouths water, and successfully distributed the film on their own to profitability.

Through 2017, I will be studying to get my masters degree at Goddard College where I am focusing my lens on feature film production, new media marketing, and direct-to-fan distribution. We are suddenly at a point in evolution where you, Joe Blow, Grandma, even your cat can create a piece of media/art/content, find and connect with fans/customers online, and become financially independent doing what you love. Death to the 9-5!

So for my thesis project, I will be producing, writing, and directing a feature film, as well as building a marketing/distribution company infrastructure to market and monetize the film. What's that going to look like? A lot of fundraising, investors, hiring, management, marketing, strategizing, public relations, web content creation, audience building, sales, touring, merchandising, and making money.

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