Mastering Media Monetization

March 10, 2015

A follow-up to the post on "Practical Audience Building Techniques," this post talks about how to finally capitalize off of the audience you've been building up for your movie, album, book, video training, any other media. Pre-promoting, Marketing Funnels, Traditional Window Distribution, Dropping Down, Touring, Merchandising, etc.

Through 2017, I will be studying to get my masters degree at Goddard College where I am focusing my lens on feature film production, new media marketing, and direct-to-fan distribution. We are suddenly at a point in evolution where you, Joe Blow, Grandma, even your cat can create a piece of media/art/content, find and connect with fans/customers online, and become financially independent doing what you love. Death to the 9-5!

So for my thesis project, I will be producing, writing, and directing a feature film, as well as building a marketing/distribution company infrastructure to market and monetize the film. What's that going to look like? A lot of fundraising, investors, hiring, management, marketing, strategizing, public relations, web content creation, audience building, sales, touring, merchandising, and making money.

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